The world is changing. And those changes are vastly impacting lawn care business marketing strategies.
With the rise of web 2.0 and social media, virtually every facet of our world is being shaped and moulded in new directions. From culture and politics to technology and business, we are living in a world unlike any that has ever existed before.
Naturally, the lawn care business is being impacted by these trends.
A number of forces are coming together that are shaping the lawn care industry in new and sometimes challenging ways. New service areas are popping up. Potential customers are adopting a “DIY” mindset, presenting a challenge for new client acquisition. At the same time, online advertising is opening up new and exciting avenues for generating new clients.
In this article, we are going to look at some of the trends that are changing the lawn care service industry, and how you can keep on top of the trends and use them to your advantage. As you’re about to see, MOST of the new trends we’re seeing in the lawn service industry are a benefit to businesses--but only those that take proactive action to win in the changing marketplace.
So let’s jump right in with the first big change sweeping the world of lawn service:
New Lawn Care Service Areas
In the past few years, the lawn care service area has truly grown up. New service areas are emerging daily, with environmentally-friendly services being among the most popular. These days, it’s becoming common for residential clients to seek help with mulching and composting, while business and government clients may seek assistance with more ambitious ‘green’ projects. This presents new opportunities for enterprising businesses in the lawn care industry.
“DIY” Approaches to Lawn Care
One trend that is presenting challenges for lawn care service companies is the rise of DIY approaches. With hundreds of online tutorials, on blogs and sites like Youtube, showing homeowners how to do lawn care themselves, many are choosing to “DIY” their lawns and foregoing traditional lawn care.
This presents both challenges and opportunities for lawn care business marketing strategies. On the one hand, obviously, customers “DIY-ing it” means less business initially. On the other hand, when some of these “DIY-ers” inevitably mess up their projects, you can come in and offer your services fixing up their work. This ties into the first point about new service areas; you could position yourself as offering “lawn repair” instead of lawn care and carve out a new niche.
Online Advertising Impacting Lawn Care Business Marketing Strategies
In news that should surprise nobody, online advertising is also having a major impact on lawn care business marketing strategies. Now, more than ever before, businesses have tons of online advertising options at their fingertips. For just a few cents a click, you can reach a massively targeted list of online buyers on Facebook, Twitter, LinkedIn, or even Google (if you have a larger budget). This gives you the opportunity to reach out to audiences that are more likely to actually need lawn services; for example, homeowners, businesses with physical office space, and people who have visited lawn-care related pages.
Last but not least, email marketing is a rapidly growing trend in the lawn care service industry. The ability to collect leads on sites like Facebook lets you build an email list quickly, which you can send promotional emails to in a bid to generate leads. This is such an incredibly powerful way of generating new business that some businesses have gone so far as to say “the fortune is in the list.”
The bottom line?
It’s clear that the lawn care service industry is changing, and so goes lawn care business marketing strategies.
Some of the changes may seem overwhelming.
But if you take active steps to keep abreast of the changes you can profit from them.
The Arborgold Guide To Increasing Revenues From Each Customer is a report we put together to help you get the most out of the new trends in the lawn care industry.
This guide outlines a number of simple strategies you can implement to boost revenue at your business--many of them taking advantage of the business trends outlined in this article.
Some of the lawn care business marketing strategies discussed in the report include:
- Targeted landing page offers.
- Email marketing.
- Recurring billing.
- And much, much more.
Using the strategies outlined in this guide, you can easily 2x, 3x, or even 5x your revenue in under a year.