Email Marketing & Marketing Automation

Learn how field service companies are using Arborgold to take the technology pain out of lead generation and automated follow-up.


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Generate more leads with Arborgold's Email Marketing Features

Email marketing is a very important factor in creating new sales for your business. When it’s time to get the word out, many businesses are using two, three, or even four separate email marketing programs. Arborgold’s integrated email marketing and job management software is your all-in-one solution.

Automated email marketing for followups

Did you know that perfectly timed emails during any sales process can improve your close ratio up to 81%? With Arborgold’s Automated Marketing feature, integrated through Sendgrid or Elastic Email, you can customize and set up automated drip campaign emails to your contacts while you’re waiting for that final decision.

Once the proposal is accepted the drip follow ups stop and the optional, automated ‘Thank You’ email confirmation goes out!

Cross selling / email marketing

Not ALL new revenue needs to come from new customers! Use Arborgold’s cross-selling feature to uncover new sales from your existing customers. With just a couple clicks and Arborgold’s built-in email marketing tool you can get your message out and market upgraded or complimentary services to your customers.

Locate customers who have purchased lawn services but not tree services. Or, customers that have grub control but not coring and aeration. Offer an upsell and see your business increase.

Arborgold customer support

Arborgold Automation: Voice broadcast messaging

Use Arborgold’s Voice Broadcasting system as a unique way to say “thanks,” introduce new services, offer upcoming specials, and so much more. As a field service company, you’re looking to communicate instantly with your contact audience. Arborgold’s voice broadcasting tool for service businesses delivers information that they need to know, NOW. Input your message and a in a few moments your customer has your notification delivered to their phone. Very convenient.

Use Arborgold’s Voice Broadcasting for new service notifications, past due invoice reminders, on-site job appointment reminders, and so much more.

Direct email messaging straight to lead capture forms

Reduce the time frame between a lead who fills our multiple forms (“request for estimate,” “proposal info,” “contact us,” etc.) and use Arborgold’s dynamically created (fields included) website form creation to beat out your competition for any proposal or quote.

Used in combination with Arborgold’s robust CRM and Email Marketing features, you can put simple form code on your website to capture new leads DIRECTLY into the Arborgold software for automated email/phone follow up, and your sales teams are notified immediately.

Quick & easy e-proposal creation

MAKE A STATEMENT with proposals that POP. Today’s top-performing companies are delivery interactive proposals that convert to sales. No more third-party software to generate online flip page proposals or to capture your customer’s signature.

Copies of your signed proposals are automatically emailed to your customers and sales reps and electronically stored in your Arborgold customer digital record.

Automated Renewals

No one loves “recreating the wheel”. When your customers’ contracts come up for renewal, Arborgold’s “Renewals Feature” can save your and your team THOUSANDS of hours usually spent copying each contract into a brand new proposal.

Select one or many in your customer list: In just a couple of clicks, you’ve created an exact replica of last year’s contract for services that are ready for email or print. Modify a couple of things here and there such as:

  • Price Increases
  • Price Rounding
  • Even set it to AutoRenew send it straight to work order!

In every way, you’re ahead of the renewals game with Arborgold. With the built-in email marketing feature, you can email the renewals to all your customers.


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