Boost Your Landscape Business Income (and Tree Service or Lawn Care)!
Using social media (Facebook, Twitter, Instagram, even LinkedIn) works to your advantage. You can advertise directly on Facebook, as well as offer discounts to customers who "like" your page. Twitter is a good way of letting customers know about open appointment times, deals and promotions, and ideas of what services they may want to consider for their lawn. Instagram is the place to show off your finished work. A picture is worth a thousand words, so let it speak for you and your crew. Show how detail-oriented you are and how you take pride in your work.
Leave a business card with a current customer, and ask them to pass it along to a friend if they are satisfied with the work you do for them. Let them know that they, and their friend, will receive a discount on your services for the referral. You can't beat word-of-mouth when it comes to marketing. When you do a good job, you give your customers nothing but positive things to say about your business. Encourage them to start talking!
Ask people you know for references on services related to yours that aren’t a direct competition, such as roofing, siding, and pool maintenance companies. Then, talk with those individuals to see if they're interested in forming a working relationship. (And perform due diligence. Get multiple references and look at online reviews and Better Business Bureau grades to verify the company’s reputation.) Offer to give their information out to your clients if they will give your information out to their clients. Networking can go a long way when it comes to getting your name in front of potential new clients.
Our software helps you manage your landscaping business. With the program, you can sync calendars, update schedules, map out the best service routes, give stand-out proposals, send messages to your team out in the field, and so much more. Not only will you cut down on the amount of paper you go through, but you can make sure that everyone is up-to-date on all of the information they may need that day. You won't have to worry about messages being lost or missed, nor will you have to worry about missing any appointments. Arborgold also offers marketing assistance which can help beef up your business. (Contact us here to see what more we can do for your lawn care company.)
These are only four of the many ways you can boost your current income from your business. By being organized and getting positive reviews floating around town about your work, you will be well on your way to an increase in profits.