High Margin Upsell Ideas to Boost Your Lawn Care Business

Proven Upsell Strategies for Lawn Care Companies

Starting and growing a lawn care business to the level that you want it to be at is never easy. Knowing what clients need, evaluating the current market conditions, and finding a suitable target market can take patience, determination, research, and effort. Once you find a niche for yourself and start accumulating clients, looking for ways to increase revenue with existing clients is a key to sustainable growth.

Here’s how to create a winning upsell strategy:

Make Upselling Part of Your Culture:

Train your team to identify upsell opportunities while providing exceptional service.

The first thing you need to do is to make the concept of upselling part of your process and let everyone in the company know. Some view upselling as a negative, but it is part of any smart business plan, and when you get your team on board with the concept, everything will go much smoother.

Offer Discounted Add-Ons:

Bundle core services like mowing with add-ons like aeration or seeding at a discounted rate.

One way to upsell your customers is to offer add-on services at a discount. As an example, if you are already providing standard lawn mowing, offer to aerate or seed their lawns for 10% off the regular price. This will create the perception that they are getting a deal, which every homeowner loves, and that you are looking out for their best interests when it comes to their landscaping.

Train Employees to Identify Upsell Opportunities:

Equip your team to take photos or videos of potential issues they encounter on-site. This allows you to recommend additional services via email, showcasing your attentiveness.

Another useful way to do this is by having your employees who are out doing work at the property keep a keen eye on additional things that might be problematic. If you have them take photos or videos of the issues, you can simply send an email to the homeowner afterward and say that they noticed it and offer them additional services to take care of it.

An example of this is if a client is getting regular lawn care services done and your employee doing the work notices that there are a bunch of bushes at the side of their house that are getting out of hand. All the employee has to do is take a quick picture, email that picture to the homeowner later in the day or week, and ask them if they require them trimmed.

Through this method, more revenue is generated, a higher degree of customer service is perceived by the customer, and they will recognize that you take pride in the work being done, which could also lead to referrals.

Stay Alert for Opportunities in the Neighborhood:

Notice overgrown lawns near your current clients? Offer discounted services to those homeowners.

Paying attention to what is going on in the neighborhood is another way to boost sales and upsell your services. If you are working on a particular house and notice that the lawn on another property looks overgrown or rough, slide a door hanger on their door or a card in their mailbox offering lawn services for a discounted price. You could even let your current clients know that they can receive discounts on their regular services by referring to a certain number of properties on their street.

Upselling services will depend a lot on a few different things, and you won’t be able to upsell the same services to every single client. One person’s lawn at a property at one end of town will be completely different from one at the opposite side of the same town. Upselling lawn care services work well for clients who place a high degree of value on their landscaping. The best type of clients that should be targeted is the ones that want to entrust a lawn care business to take full control of their lawn and landscaping needs.

The Right Clients for Upsells

Not all clients are ideal for upsells. Target those who value a comprehensive approach to lawn care and are happy to delegate maintenance tasks.

Increasing the revenue of a business is probably the number one goal of most of them out there. And nearly the most efficient way to do this is by selling services or products to clients that you’ve already done business with before. By upselling existing services, you save the time and expense it takes to go find new clients and create even more ways to satisfy the ones you have.

How Arborgold Can Help

Arborgold streamlines the upsell process by allowing you to create professional proposals, price breakdowns, and job details with photos – all on-site. Generate work orders and send invoices with a click, leaving a lasting impression of efficiency and professionalism.

Grow Your Business with Confidence

Building a thriving lawn care business takes effort, but with the right strategies and Arborgold by your side, you can navigate challenges and achieve sustainable growth.

Additional Resources

Grow your roots with these exclusive resources:

Maximize revenues with a client vertical selling system in your lawn and landscape company

Free Download: 10 Business Growth Strategies for Lawn Care Business Owners

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