It's downright hard to get new lawn care business leads! Drumming up new business for your lawn care company, whether you’re in residential or commercial lawn care, can feel overwhelming. However, there are a ton of creative and thoughtful ways you can build new business that you may not have thought of.
The more strategic you get about your outreach, and the more targeted your approach is, the better. To get new lawn care business leads you need to reach out to customers and potential new customers with relevant, timely, and effective messaging.
Here are three ways to get new lawn care business leads:
Use custom Facebook Lookalike Audiences for Facebook ads
Facebook Lookalike Audiences are a powerful tool you can use to better optimize your Facebook ad targeting by reaching new people who are similar to your existing customers.
How it works:
Facebook Lookalike Audiences scrape your existing customer data, such as exporting your customer list from your CRM tools such as Arborgold, your follower list, pixel data, or mobile app data of your Facebook business Page. It then goes through these customers to find the commonalities and connects the dots between your target audience to find new users you may not even know about.
Why you should use it to get new lawn care business leads:
Once you use the Lookalike Audience tool, you will have a list of qualified leads and you can now target ads to these potential customers. This helps you get a better bang for your buck for your paid Facebook advertising buy because you have better insights in order to target ads to users who will actually be interested in your lawn care services.
Pro tip: Create specific ads for this audience, and make sure your ads are strong and tailored for qualified leads. These users will be identified as users much like your current customers, so you want to hit them with an ad that might have a special offer and a strong call-to-action. You want to ensure they click on your ad!
Door hangers or coupons within the same neighborhoods
Nothing beats a good offer! Going door to door with door hangers, flyers, magnets, or special coupons for specific neighborhoods is a tried and tested method of drumming up new business. Yes, many people are focusing their marketing on digital marketing, but that means that you have the advantage of using old-school methodologies to your benefit.
Make sure your marketing message on these tactics is customized to the neighborhood. For example, you might want to say something like, “Servicing lawns in the [neighborhood name] for over X years!” or adding in some testimonials from other customers in the community. Include a special offer for that community, with a code and an expiry date. Expiry dates prompt people to take action.
Referral requests (with incentives!)
Referrals remain one of the most powerful ways of getting new business. Chances are if someone is referring your business, the person getting the referral is likely going to give you a try. This is why asking your customers for referrals is a strong marketing tactic.
Consider running a referral campaign, either with an email offer for current customers or by calling them or posting on social media. Offer an incentive, such as “receive $50 off your next service if you refer a friend” or an offer that gives the friend and the customer a kickback. Think about how apps like Uber and food delivery work – the customer gets cash back and the new customer gets cash back, making it a win-win.
Don’t be afraid to think outside the box
Everyone needs lawn care services, and chances are there are many people just waiting to be approached with a good deal. Take the time to think about what offers you might be able to promote and take a look at your current customer base.
To get new lawn care business leads, look for places where you think there’s a gap and then go after that audience.
The more creative you get, the more likely it is that you’ll reach customers your competitors haven’t even thought of reaching. Don’t be afraid to try new things and see what new business comes your way.