When is it Time to Hire Outside Marketing Help?
If you’re in a field business like landscaping or snow removal, marketing gets tricky. Many of these business models run seasonally, making it difficult to pinpoint the best times to advertise, the type of advertisements your client pool will be interested in, and which method of marketing to implement.
At Arborgold, we design software for businesses like yours, ensuring you have the tools and information you need to be successful in and out of the field. Working within this niche, we are well acquainted with the best means of marketing for local landscapers. Here we’ll talk about how to know when to throw in the towel and hire a third party for help.
Know Your Strengths
Running a business, it’s important to know your strengths and weaknesses. Maybe you’re great at balancing the numbers but aren’t sure which social media platform is best for marketing to your target audience. This is okay. What’s important is knowing where you need help so you can get it.
One of the great things about hiring an outside marketing team is that you can delegate whatever amount of work you’d like. You don’t need a full-service advertising firm to take on your small business. You just need somebody to pick up the slack where you feel you need the extra help.
A good way to get started is by making a list of the goals you’d like to accomplish, and the steps you need to take to accomplish those goals. If some of the steps are outside your wheelhouse of expertise, it’s time to call in some backup.
Outsource Individual Tasks
There are many online services that help connect businesses with freelancers. Freelance marketers work on individual projects and are paid for the work they do. You don’t need to sign any long-term contracts or worry about an in-house marketing role. Some examples of outsourcing service sites include:
Upwork – Upwork lets you search for the type of talent you need and select a candidate from a pool. Candidates can bid on your job, and you choose who takes on the task based on experience, cost, and other factors. This keeps you in the driver’s seat when it comes to your company’s marketing but doesn’t require you to make any big commitments.
Get Magic – Like Upwork, Get Magic lets you choose your commitment level by hiring a freelancer to take on the projects you need to be completed. At Get Magic, you choose personal assistance by the hour and pay an hourly rate for the work they produce.
Fiverr – Fiverr, is another freelance talent search network, connecting you to multiple professionals across a plethora of industries. Find a marketer, a blog writer, or a social media expert and pay based on their specified rate.
By letting go of these marketing tasks, you are able to focus more of your energy on your customers, staff, and growing your brand.
Use Marketing Software Features
Business software is continuously evolving to fit the needs of modern business owners. At Arborgold, we include many features to help with your marketing endeavors. We may not write your blog for you, but Arborgold business software lets you schedule blog posts, social media updates, emails and more, ensuring your goals are met through automation.
Many marketing tasks can be ticked off your “to-do” list through automation. This feature of your business software goes hand in hand with outsourcing some of your marketing work.
Some of the ways to benefit best from your business software automation include:
- Follow up emails
- Promotional text messages
- Scheduled coupon mailers
- Contact list updates
The automation process is simple and convenient, letting you determine when you want your customers to receive ads, and what they should include. Our automation software provides a wide assortment of templates for your customization as well, ensuring you spend less time wording your contacts and more time signing customers up for new service plans.
Watch for the Signs
It’s important to realize that looking to others for help in your marketing department doesn’t mean you’re failing. On the contrary, seeking help in areas where you struggle is a sign of strength as a business leader. You know what your company needs and you look outside the box to get it.
If you’re thinking marketing help is needed, but you’re not sure, watch for some of these signs:
- Your site is experiencing traffic, but you have no new service subscriptions.
- Marketing emails are being delivered but unopened.
- Social media content isn’t attracting enough customer engagement.
- Your Google search rank is lower than you’d like.
- You can’t keep up with your intended marketing schedule.
- You dread the thought of typing up another blog or social media post.
Whether you’re having difficulty keeping up with regular posts, or you simply aren’t a fan of marketing for your business, the above signs indicate that an outside marketing agency or new business software may be needed.
Don’t let yourself burn out trying to juggle all the tasks involved in running a business by yourself. Passing a few balls to others in your organization, using software to set those balls in motion through automation, or hiring outside help are all valid ways to get ahead and ensure your company continues running smoothly.
Take the Arborgold Tour
Arborgold is all about providing field businesses with a platform that fits your needs. We work tirelessly to perfect the best CRM and automation features with landscaping and snow removal teams in mind. Working in a field-based business is different from an office job. It requires vigilance and a dedicated team you can trust. Organize is the key to streamlined success and that’s just what we plan to give you – top-of-the-line organization in one easy-to-use software.
Interested in learning more about Arborgold and our software for businesses like yours? We invite you to take the tour and see what Arborgold is all about for yourself.