Top Keys to a Successful Lawn Mowing Business
Having a successful lawn mowing business is about more than
being a reliable lawn care provider to your customers. It takes strategy to
gain new leads, turn those leads into revenue for your company, and maximizing
profits on jobs.
Keys to a Successful Lawn Mowing Business: 10 Tips
Are you wondering how to manage a more successful lawn
mowing business? Whether you’re just starting to plan your successful lawn care
business or have been in the lawn care industry for years, making adjustments
to your company can help make you more successful.
Below, we offer the 10 top tips for maximizing revenues and
managing costs to help you create a more successful lawn mowing business.
1. Know Your Costs
One of the most important things a lawn mowing business can
do if they want to be successful is to know your costs. Unfortunately, not
knowing costs is one of the biggest and most common mistakes many lawn mowing
To truly know your costs, you should have a system
for tracking the equipment, inventory (fertilizer, etc.), actual labor costs,
transportation costs, and more associated with the actual overall cost of a
With this information, you can make more informed decisions
about your personal salary, the salary of your employees, your bids, how you
purchase equipment and inventory, and more.
2. Improve Your Bidding Process
If your bidding strategy comes doesn’t utilize information
from tracking your true job costs as well as knowledge of how much your
competitors are charging for similar work, then you may be undercutting your
profits or losing out on jobs you could have profitably attained. You should
have a system for predicting which costs will go into a job (such as
line-by-line inventory and costs) and understanding your profit margin on the
In addition, you should be spending as little time as
possible on producing
the bid. Tools such as Arborgold can
help measure the square footage of a lawn using a drag and drop measurement
system connected to the Google Maps satellite imaging API. This system can also
help calculate costs based on the equipment, inventory, and labor needed to
complete a job. It can also improve the way your bid looks by adding logos,
images, CAD drawings, customer reviews, cover letters, and more.
3. Schedule Jobs Strategically
Every moment your crew spends in a vehicle driving to or
from a job site adds to your overall expenses. For a successful lawn care
company, you should think of this drive time not only as an expense in fuel and
vehicle wear and tear, but also in unavailable equipment and labor. Instead of
scheduling crews as they’re available and in the order that job comes up, a
successful lawn mowing company will make strategic schedules that minimize
4. Monitor Your Crews
Part of knowing your costs and making sure no jobs fall
through the cracks is by knowing where your crews are and when they’ve
completed jobs. Having a way to monitor your crews via GPS keeps you
in-the-know, allows you to offer better customer service by:
- Having more accurate information about where a
- Knowing which jobs are complete and which are
- Minimizing time between having a completed job
and billing the customer.
- Knowing how much time a specific job took to
better calculate job costs.
- Improving the ability to compare crew efficiency
for more informed staffing decisions
5. Don’t Hold More Inventory (or Equipment) Than You Need
Another way to ensure your lawn mowing business is
successful is to minimize the amount of capital you have tied up in inventory
and equipment. This is important because it allows you to better control your
cash flow. You can manage this by having a system for tracking which inventory
you have and where you get that inventory and at what costs.
It can also be very helpful to have a system for
seeing which secured jobs and prospective jobs are in the pipeline and their
projected equipment/inventory needs so you can make more accurate predictions
about which inventory and equipment you will need in the future. This level of
tracking also better educates inventory/equipment trends for larger purchases
and seasonal needs.
6. Manage Scope Creep More Effectively
A successful lawn mowing company will have a system in place
for ensuring scope creep (customers asking for additional services than were
agreed upon) doesn’t occur, and that when it does, the costs are accounted for
and billed before work takes place. This is more easily done with cost-tracking
7. Focus on Repeat Business
Many lawn mowing businesses rely on the strategy that happy
previous customers will come back on their own year after year without having
to focus too much effort on reaching out to previous clients. However, putting
some effort into a marketing campaign to previous clients can significantly
increase your retention rate.
From a cost standpoint, this is important because it is less
expensive to retain an existing client year after year than it is to generate
new ones. It helps to generate more loyal customers, better relationships, more
predictable costs, and more streamlined workflows. It also helps you grow your
lawn mowing business more easily since you’re not “knocking down the stack” and
restarting every year.
It can help to have an email marketing
platform integrated with your CRM. This way, you can more easily send
letters, emails, and/or text messages to previous clients asking if they’d like
to restart services for the new year.
8. Fix the Way You Handle Leads
How you handle leads has a direct impact on how slowly or
quickly your lawn mowing business grows. Therefore, it takes a thoughtful lead
management strategy to have a successful lawn care business.
You should focus on a system that allows you to respond to
leads as quickly as possible, whether by notifying you or your salespeople via
text when a new lead enters the system or by sending an automated email to the
client thanking them for their message and asking if they’d like to schedule a free
on-site estimate. You’ll have much greater luck if you reach out via phone
within 5 minutes of first receiving the lead (9X higher likelihood of
reaching them and a 21X increased chance of closing the deal, according to
an InsideSales study).
If you don’t reach the lead the first time, try at least 4-6
more times to increase your chance of landing a quote.
9. Ask for Reviews
Prospective customers look at your existing reviews to
determine whether or not to work with you. If you don’t have many reviews online,
they’re less likely to reach out for a quote or to go with your company than if
you have a number of positive reviews. That’s why it’s important to ask your
happy clients to leave you a review on Google or Facebook.
A good way to ask for reviews is to send a text message
and/or email after a job is complete with a link to the review site, asking if
the customer has 1-2 minutes to leave a review for future customers. With some
landscape management platforms, you can automate this text message to send when
a job is completed.
10. Upsell Current Clients
Another way to help increase sales for a successful lawn mowing
business it to strategically upsell current clients. Done tactfully, this can
include your invoice price for existing clients and improve your business
profitability. This is because upselling current clients drives additional
revenues with few additional marketing costs.
To streamline this process, it’s helpful to have a CRM that allows
you to segment your customers based on their current services.
Would you like more information on how Arborgold can help
your lawn mowing business become more successful? Take a free virtual tour by
clicking “Start My Tour” below.