How Social Media Can Improve Your Business and Customer Engagement
Social media marketing has become a staple for businesses across North America and with good reason. According to Forbes, 74% of consumers use social media when making decisions on brands and purchases.
Social media spans multiple platforms, including consumers of all ages and backgrounds. For field businesses like landscapers, pest control, and snow removal, social media makes it easy to share content and create an online brand.
At Arborgold, we work with field-based businesses to create software you can depend on. Our developers consider all the latest social media platforms and digital communication methods as we design apps and tools to make your life easier. Here, we want to show you how social media can impact your business in terms of customer reach and engagement. This is what you should know about getting social.
Local Facebook Groups Increase Brand Awareness and Engagement
One of the great things about social media is the ability to grow your brand locally. There are a variety of Facebook groups that cater to individual communities and niches. This means you can be part of a local business group, a snow removal group, a landscaping or lawn care group, and share your business’ latest products and services with your community online.
Local groups are also a great way to interact, engage, and humanize your brand. Consumers love to see the human side of the companies they shop with. Your posts can be commented on, liked, and shared with new potential clients across your community at the touch of a button.
Before and After Content Draws Customer Interest
Consumers love before and after photos. Whether it’s celebrities, weight loss transformations, or landscaping makeovers, before and after photos are a popular visual tool to get your brand noticed. Social media platforms like Instagram, Twitter, and Facebook are great places to share before and after photographs of recent projects. Customers can see your work, share it with friends and neighbors, and comment. The more comments, likes and shares you receive, the more visible your posts become.
Some tips for before and after photos:
- Ensure both photos are clear and visible.
- Capture pictures during overcast days to avoid glare and shadows.
- Focus on a section of your project with dramatic results.
- Use hashtags and keywords in your descriptions.
Chat Features Help You Connect Instantly
Social media chat allows you to connect quickly with customers. One thing we recommend to field-based businesses using social media for the first time is not to offer chat if you won’t be using it. There is nothing more frustrating to a consumer than trying to contact a company via social media chat only to wait days or weeks for a response. If you can’t be active, disable the chat, or opt for a chatbot to answer general questions and direct customers to your website or e-mail contact information to a real staff member.
Adding a phone number to your social media account is another great way to keep customers in touch. More and more consumers are using social media to navigate local businesses, including staying informed on changes in opening and closing times.
Tips for Making the Most of Your Social Media Account
Looking for ways to improve your social media presence? Here are a few tips to get your customers interacting, and ensure new followers know who you are and what you do.
Always spell-check – Being an authority in your field is important. It’s what sets you apart from other companies in your trade around town. If you want customers to choose you over a local competitor, you need them to believe you are the best at what you do. Spell check helps you look like you know what you’re talking about and ensures you convey it correctly.
Share user-generated content – User-generated content is content created by other users online. This can be content shared by your followers and customers, or content shared by celebrities and influencers. Sharing the posts your customers are interested in helps them show you want to be part of those interests and helps create brand loyalty and further customer engagement.
Schedule your content – It’s easy to forget to post daily or weekly content, especially when things get busy on the front lines. Fortunately, you can use apps to ensure your social media content is posted on a schedule. Later.com is a great example of a social media scheduling app.
Add website links – While social media is a great place to interact with customers, it’s important to invite your online followers to visit your website as well. The more visitors to your site, the more chances for conversion from site visitors to customers.
Comment back – Customers will like, comment, and share your social media content. Be sure to comment, like and share back. More consumers will engage when they get a reaction from your business. It also looks good to Facebook and Google to see your business interacting with customers this way.
There are many advantages to using social media to expand your digital footprint and improve your online presence. The more you share, the more consumers see your content and interact with it.
Take a Tour with Arborgold
At Arborgold, we are constantly watching the changing digital horizon, updating our software to include the best tools and information to keep your brand on top. As you navigate social media marketing, e-mail marketing, and more, our software can lend a hand in organizing contact lists, scheduling outgoing content, and much more.
We understand that working in a field-based business like landscaping, snow removal, or pest control, your business runs differently than office-based companies. This means choosing a business software designed to meet your individual needs. Arborgold does just this, formatting our CRM and user platform to follow you and your team into the field and keep you connected.
Interested in learning more about Arborgold and our unique field business software? We invite you to take a tour and see what we’re all about.