719% Traffic Growth. 298% More Calls. One Website Built to Work

If you run a tree care, lawn, or landscaping business, your website should be doing more than just listing your services — it should be helping customers find you, trust you, and contact you.

Because let’s face it, if your website isn’t helping new customers find you and reach out, what’s the point? Most people check Google before they call, and if your business doesn’t show up — or doesn’t look trustworthy — you’re already losing your jobs.

Just ask Owen Tree Service.

Since launching their new Arborgold Growth Website, they’ve seen a 719% increase in total website traffic and a 1,125% increase in organic traffic compared to 2023, before the new site went live. Plus, calls from website visitors jumped 298% from Q1 to Q2 this year alone.

That’s real growth — powered by an Arborgold Growth Website that’s built from the ground up to rank, convert, and bring in more business. Let’s break down what every green industry website needs, and how Owen Tree Service’s site delivers with Arborgold Growth.

If Your Website Isn’t Bringing in Leads, It’s Not Doing Its Job

Too many green industry websites act like online brochures — a logo, a phone number, a few services listed. But customers don’t just want a name. They want to know who you are, what you offer, and whether you serve their area — and they want to find it fast.

And if they can’t find you at all? Your competition is getting that call.

A website that drives business needs to do two things well:

• Rank in local search, so the right people can find you
• Convert visitors into leads, by building trust and making it easy to act

SEO Features That Help You Rank and Stand Out

The secret behind Owen Tree Service’s growth comes from more than just a good-looking website — it’s built to rank on Google and drive visitors to act. With their Arborgold Growth Website and Digital Marketing strategy working together, they’ve achieved real results.

Here’s how their Growth site, and digital marketing, helped them climb search rankings and drive more leads:

Local Landing Pages That Drive Leads

Owen Tree Service’s geolocation pages target every city they serve across Michigan, from Traverse City to Troy. These pages help their business rank for location-specific searches like “tree trimming in Allenton” or “plant health care in St. Clair.”

Local SEO landing pages:

• Match their services with high-intent searches
• Include structured, keyword-rich content
• Help them appear in both the Google Map Pack and organic results

Keyword-Rich Service Pages with Clear CTAs

Look at their Plant Health Care page. It’s built with:

• Strong headers that make scanning easy
• Content filled with industry-relevant keywords
• Clear calls-to-action to drive contact and conversions

These pages help Google understand what they do, while making it simple for potential customers to get in touch.

Smart Internal Linking

Arborgold Growth Websites are built with smart linking between services, city pages, and educational content. This helps:

• Google crawl and rank the site more efficiently
• Users navigate naturally and stay on the site longer
• Build authority across the entire domain

When every page supports another, your whole site gets stronger.

Optimized for Speed, Mobile, and Search

From load times to layout, everything about Owen Tree Service’s site was built for performance:

• Mobile-responsive design for customers on the go
• Fast page speed (a key SEO ranking factor)
• Optimized meta titles and descriptions for each page
• Technical SEO built in — so they don’t have to worry about it

A Blog That Keeps Content Fresh

Google loves updated, relevant content, and so do potential customers. The Owen Tree blog is updated regularly with tips, education, and service highlights that:

• Keep their site active in search
• Build trust and authority with readers
• Answer common questions that drive organic traffic

This kind of content isn’t filler — it’s fuel for SEO and conversion.

Boosted by Google Local Service Ads

Owen Tree Service didn’t just rely on organic search — they paired their optimized website with Local Service Ads (LSAs) as part of their Arborgold Growth Digital Marketing strategy.

LSAs:

• Appear at the top of Google search results
• Put your business in front of ready-to-call local customers
• Help drive high-quality traffic to your site — and the phone

This one-two punch of organic SEO + paid visibility helped contribute to their 719% increase in total traffic.

Websites That Get Found Don’t Build Themselves

Owen Tree Service didn’t create their site alone. They partnered with Arborgold Growth, a team that understands what green industry businesses need to succeed online.

With a Growth Website:

• You get a professional site built for your industry
• You stay in control of branding and design — without doing all the work
• Our onboarding specialists guide the process from start to finish
• We write the content, structure it for SEO, and launch it ready to rank

It’s not just about looking better; it’s about getting found faster and converting more visitors into leads. And it’s fully integrated with your Arborgold Lead Management System, so you can track calls, manage leads, and grow efficiently.

Want to See This Kind of Growth? Let’s Build It.

Your next customer is probably searching for a service right now. If your website isn’t showing up — or isn’t showing them a reason to call — someone else is getting that job.

With Arborgold Growth, you get a website that works just like Owen Tree Service’s:
✅ Built to rank
✅ Designed to convert
✅ Ready to grow with your business

Schedule a free Arborgold Growth demo and let’s build your growth-ready website.