It can sometimes be difficult to decide how to market your lawn care business to improve business, sales, and revenue. How can you make sure customers find your business when they’re looking for lawn care services, and how do you stand out from your competitors?
8 Ideas for Marketing Your Lawn Care Business
If you have a lawn care business, it can be difficult to find effective ways to market your services. Below, we’ll list 8 effective solutions for helping your lawn care business be found by prospective customers.
1. Build a Simple Website
One of the first things you need for your lawn care business is a website, even if it’s just a simple one- or two-page website. Prospective clients use your website not only as a way to find you, but also to validate you as a legitimate business. If they receive a postcard or door hanger advertising your services without a website, the modern customer is far less likely to reach out for services.
Building a website doesn’t need to be stressful. Consider using a professional on Fiverr.com for an inexpensive but professional-looking website design.
There is no “build it and they will come” philosophy with a website. Having a website doesn’t mean you’ll all of a sudden start receiving lawn care business leads. However, it is an important step in your lawn care business marketing strategy. You will want to use your website to send people from lawn signs, door hangers, posters, business cards, and more.
Make sure your website has your phone number clearly listed at the top of your website as well as an easy-to-find “contact” page where a customer can fill out a contact form to have you contact them for a free on-site estimate. It’s also good practice to put a contact form on the homepage of your website.
2. Add Your Business to Google My Business
After you have a website for your business, you will want to make sure your business is listed on Google My Business. Google My Business is an important way for prospective customers to find a service provider in their area, as well as to validate existing businesses by reading customer reviews.
Fill out your profile as completely as possible. Add pictures of completed jobs, of your office and crew if applicable, of your crew trucks, and more. The more information you have, the more relevant your listing will be and the more likely it will show up in search results.
Google may send you a postcard or give you a phone call to verify your listing. After your listing is verified, reach out to any previous customers and send them the link to your listing so they can leave a Google review.
3. Get Listed on Third-Party Listing Sites
Third-party listing sites can be pricey, but if you’re just starting out then they can be a good way to get a faster influx of leads. Thumbtack, Angie’s List, or HomeAdvisor users tend to use those platforms to find services such as lawn care, which can make them a good place to list your business. For the most part, these sites are pay-per-lead services, meaning you pay to receive a request for a quote from prospective customers.
If you’re looking for commercial work, then consider purchasing a membership to RFP sites.
The best way to make the most of a third-party listing site is to respond as quickly as possible when you get the lead. Call within 5 minutes—or faster—if you can. Remember, you’re probably competing with at least 2 or 3 other lawn care providers for this lead. Show fast, courteous service and you’re much more likely to land the customer.
4. Announce Your New Business on Social Media
You will also want to consider creating a Facebook page for your business. This is another site people use to request referrals for things like lawn care services from friends and family. This means it can become an important tool to market your lawn care business.
Share pictures of jobs you’ve completed, introduce yourself and your crew, and share seasonal specials on your Facebook page.
After your page is set up, invite your friends and family to like the page. Ask previous customers to leave a recommendation on your page.
If you have any ongoing specials, promote them on Facebook by “boosting” the post. This can be an inexpensive way to get the advertisement out to more people than currently follow your page.
5. Offer Incentives for Leaving Lawn Signs
As your existing customers if you can leave a lawn sign on their lawn for a discount on their lawn care services. This can be an especially effective form of marketing your lawn care business if you do a great, high-quality job and if your crew members look professional and trustworthy while completing your work. Remember, the presence you send as you’re caring for a neighbor’s lawn reflects your business to the rest of the neighborhood. Neighbors seeing you provide respectful, high-quality service is better than having the best billboard in town.
6. Ask for Referrals
Ask existing clients if you can leave a small stack of business cards for them to give out to neighbors or friends who might be interested in your services. This works especially well if you have developed a respectful relationship with the client. If you’d like, you can also offer incentives for referrals, such as $10 off your client’s next lawn care appointment.
7. Knock Doors or Leave Door Hangers
When you’re in a neighborhood performing work or performing an estimate, chances are you’re surrounded by prospective clients. Make the most of your drive time by also taking that time to market your lawn care business. Leave door hangers on the surrounding homes or knock on doors and introduce yourself. Let them know you’ll be in the area on certain days of the week and at certain times and ask if they’d like to be added to the schedule.
8. Print Car Magnets
If you haven’t yet been able to justify the expense of a full vehicle wrap, consider purchasing car door magnets for your estimators and crew. This acts as a moving billboard marketing your lawn care business when you’re on the road or when you’re parked in front of a client’s house. Make sure your phone number and website are large, clear, and readable from a distance.
Manage Your Lawn Care Business More Effectively
Once you have leads rolling in, consider the Arborgold Sprout CRM to help you contact and keep track of your prospective customers more effectively.
Click “Take a Tour” today for a self-guided online tour of the Arborgold software.