How To Grow Your Landscape Business Through Email
Many salespeople forget that follow-Up emails are essential to providing a strong customer relationship when you’re looking to maintain your landscape business customer base. It’s time to ask yourself honestly, “Are you taking advantage of one of the most powerful tools: Following up with customers”?
Follow-up emails ensure customers keep renewing their contracts.
1) Showing Your Customers You Care
Customers often think businesses aren’t concerned with their relationships. By sending follow-up emails, you send the message that you care about your customers. Doing so encourages customers to call if they have any concerns, helping you solve problems before they result in lost customers.
2) Uncovering Customer Frustrations or Concerns
Whether you provide lawn services, tree care, or pest management, your customers might have concerns but don’t feel comfortable calling or sending an email. By taking a proactive approach, you can identify problems early and reduce the odds of losing customers because of concerns they didn’t feel comfortable sharing.
3) Maintaining Communication Throughout the Year
Customers simply need to be asked to renew service contracts. Sending follow-up emails gives you the chance to ask customers if they’d like to renew their services. Often, they’ll be happy to extend the contract if it’s easy to do so.
4) Recapturing Past Customers
Even if you provide great service, some customers might choose to try other businesses for various reasons. By sending emails, you can keep up communication with past customers, increasing the chances of them renewing service with your business in the future.
5) Tracking Email Follow Up Results
It’s common for people to try out various businesses before settling on one. However, it can be difficult to determine if certain changes were beneficial. Follow-up emails give you a chance to inquire about changes you make and see if they make customers happier with your business.
Customer Follow-Up Emails Are Free To Send
This free analysis can be invaluable for improving your customer service. Business is about building relationships. However, these relationships can become frayed without regular maintenance. Follow-up emails are free to send, and their benefits make them invaluable tools for keeping on top of your customer service and ensuring customers are happy with the services you offer.
Arborgold Software’s Ultimate version includes automated follow-up reminders to your clients. Click here to learn more.