Managing your Service Business Reputation
Do you know what your landscaping company's reputation is in your town? It can be hard to measure how your potential customers view your company if you're a landscaper. What's more, it can be hard to tell if the potential customers in your community even know that your landscaping company exists. Customers can't hire you if they don't know about you. It's time to get serious about building your landscaping company's reputation and making sure people have a positive view of who you are and what you do. The good news is that building a positive reputation can be easy if you know which tools to use. You can even utilize some tools to correct any damage that has been done to your company's reputation. Here are the top six tips for boosting your landscaping company's reputation in your town.
1. Use Facebook to harvest community feedback.
Your landscaping company really needs an official Facebook page. What's more, you need to be active on that page pretty frequently. The big thing that having a Facebook page can do for your company is to give you more control over reviews. Many people will search for the first place to leave a review following an interaction with a company. You want to give them an opportunity to leave a review on Facebook instead of on a third-party review platform. There's a very good reason for this. Facebook gives you the ability to comment on reviews that are left for your company. This is so important in the event that a negative review is left. You will be able to provide a detailed explanation of your side of things. You can also reach out to an unhappy client and offer to fix the issue if they are willing to take down the negative review. The unfortunate thing about many third-party review websites for companies and contractors is that you really don't have a chance to offer a rebuttal once a review is posted. That means that a negative review about your company will just sit on the Internet for anyone who researches your company to see.
2. Ask for Reviews, Utilize Yelp
Happy customers make the best reviewers. Never walk away from a satisfied customer without asking for a review. The good reviews that you receive will balance out and potentially bury any bad reviews that you get. You might feel like you are bothering customers by asking them to take a minute to review your business. However, the reality is that most people don't mind doing something simple that helps out a small business. People also generally like to tell the world when they are happy with a finished job. Some clients may actually want to post a photo of the project you've just completed because they are so pleased with the way everything turned out. Take advantage of Yelp, get your business listed and verified. Then ask customers to leave positive reviews on the platform
3. Don't Ignore Angry Customers
You can't escape the fact that you're going to run into some pretty unreasonable customers here and there. Some people just won't be satisfied with your work even if it is exactly what you agreed on. You may think that just avoiding these clients is the answer. However, unhappy clients could go to the extreme and leave bad reviews regarding your business all over the Internet. What's more, they could even report you to the Better Business Bureau or try to file paperwork with a small claims court. Pick up the phone when an angry client calls. The best thing you can do is to talk to a client on a face-to-face basis and try to solve the issue.
4. Ask Your New Clients How They Found Your Company
It's important to understand where your new business is coming from. Are clients finding you through word of mouth? Did the ads you paid for online cause a customer to pick up the phone and reach out? Did someone see the signage on your truck and decide to contact you? Knowing how people are finding out about your business will enable you to come up with a strategy for picking up even more business. Finding out how people found out about you doesn't have to be a big production. Simply ask the question whenever you begin a conversation with a new client and then jot down that information somewhere. You may notice trends regarding how you are getting new clients after a few months of doing this.
5. Stay Branded
Are you properly branding your company? It's so important to have a visual branding strategy for your landscaping company. You may think this isn't necessary if you run a small business with just a few employees. However, it really is so important to build your reputation through branding. This means that any truck that is used when meeting clients or doing work should have your company's logo on it. The same goes for any uniforms or paperwork you use. All of these things are real-time advertisements for your company that really solidify your reputation as a serious business.
6. Take a Look at What's Out There
Have you actually searched for your company online to see what your digital reputation is? This is an essential first step to building a good reputation for your company. There could be poor reviews floating around out there on the Internet that you're not aware of. What's more, those reviews could contain dishonest or inaccurate information. There's even a chance that your competitors are putting out false reviews in an attempt to sabotage your company. You can't try to correct bad reviews that are out there if you don't know they exist. Take some time today to use Google, Bing and other popular search engines to see what comes up when you search the name of your business.
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