The Value of Google Reviews for your Field Service Business Marketing
Google Plus is one of the best field service business marketing platforms today. Reviews posted by clients about your company on this site will help grow your business.
Field service business marketing through Google for Business and Google Plus
Google Plus is one of the most superior social networking platforms available today. Since its inception in 2011, it has attracted millions of users from all across the globe. Businesses use it to market their products and services as well as interact with their target audience. Google describes this platform as a modern “social layer” that uses its intuitive features to boost users’ online presence.
The most successful entrepreneurs have mastered the art of using this platform and other field service local business strategies to grow their business to full potential. Here are some insights on the value of getting Google Plus reviews of your products and services.
Business Credibility
Research studies have shown that first-time clients are more likely to do business with a company that has a good credibility online. Reviews can help build the credibility of your business by giving clients a clear perspective about the quality and nature of the services or products that you offer.
Direct Impact on Customer
It is estimated that 80-90% of online customers read and trust online reviews when making purchasing decisions. Based on this fact, positive reviews of your products posted on Google Plus by customers can help you get more clients without spending a fortune on marketing.
Enhanced Reputation
The reputation that a particular company has online can give you an idea about the quality of services that they offer. Positive Google Plus reviews will enhance your reputation online. The ripple effect is that clients will be more confident hiring you, as they know you have the skills and expertise required to get the job done correctly. Once in a while, you will get negative reviews from unsatisfied clients. While it is natural to ignore such reviews, it is not recommended, responding to them will explain to anyone who comes across the review about the issue and gain their trust. Be vigilant when responding, you should maintain a high level of professionalism and give credible explanations. Baseless or vague excuses will just hurt your reputation further.
Free Marketing
Mastering field service business marketing techniques will greatly help to elevate your enterprise to the next tier of success. However, it is imperative that you come up with ways of reducing the amount of money that you spend on this type of marketing to achieve your profit margins. Google Plus reviews will help to market your services and products for free. Also, there is no limit on the number of reviews and posts that can be published on your profile.
SEO
Search engine optimized websites and blogs rank high in search engines such as Google. A high-ranking result in increased sales, as the website is visible to more prospective clients. Google Plus reviews will boost your SEO efforts and increase your business’s popularity online.
Automate your review requests
Clearly, Google Plus reviews can help companies market their products efficiently and affordably. Companies looking to go the extra mile, you can incorporate field service and green industry software such as Arborgold, to support your business by automating follow up emails to happy customers who've just paid their service bill. One of the benefits of using Arborgold software is that everything is relayed to your sales teams, crews, and internal office personnel within seconds.
Streamlining your review process within your daily operations keeps your eyes and ears on the jobs that make your money. From smart routing, to real-time communication, not only are you improving the quality of service you provide, you're increasing your chances every day of that 5 start google business reviews.
Learn how Arborgold takes the burden away from doing business, including Google Business / Google Plus reviews by taking a product tour here.
