ArborSite Case Study: See How Darrel Emel’s Tree Service Generated 30 New Leads in 1 Month

Darrel Emel’s Tree Service, a leading tree care company in Kitsap County, faced several marketing and website challenges. Seeking a solution to improve their online presence and digital marketing strategy, Darrel Emel’s Tree Service turned to ArborSite, a product of sister companies Accrisoft and Arborgold.

ArborSite was the perfect solution, offering tailored product features and service benefits that significantly enhanced the company’s organic digital marketing approach and website management experience.

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“ArborSite is the best move we’ve made yet for our online presence! When I saw the back-end access and that I could easily change my site, I was like, ‘Oh, sign me up now, please!'” – Jacquie Wagner, Vice President, Darrel Emel’s Tree Service

Challenge 

Darrel Emel’s Tree Service faced several challenges, including:

• An updated website
• The need for marketing expertise
• Better quality leads
• A desire to grow their online presence and reviews

“I knew that you guys were going to solve the problems I had. Your website would beautifully update our current website (especially the regional pages), and more importantly to me, I would once again have backend access, with help if I need it. Cannot ask for better than that!”  – Jacquie Wagner, Vice President, Darrel Emel’s Tree Service

Solution

Darrell Emel’s Tree Service Website Before and After

ArborSite provided Darrel Emel’s Tree Service with an easy-to-use website management platform that empowered staff members to make changes and update the website along with organic digital marketing strategies that brought rapid results.

• A new, modern, and mobile-responsive website tailored to the tree service industry.
• Creation of SEO-optimized content that targeted local customers to improve organic search rankings and visibility.
• Integrated web forms into Arborgold Software, enabling seamless handling of new estimate requests and contact form submissions, improving efficiency in managing leads and follow-up.
• Monthly metrics and analysis to help understand lead sources and marketing ROI.

Results

“Our online presence has changed from a hanging hassle to a quiet source of joy because I know I can address things on the website, and I can relax about our SEO because we’re once again in excellent (and involved) hands!” – Jacquie Wagner, Vice President, Darrel Emel’s Tree Service

1. Achieved 87.5% of the previous year’s organic website traffic in under two weeks.

2. Gained 15 new web form lead submissions in less than two weeks and 30 new web form lead submissions in one month.

3. Generated 39.5% of total Google Business Profile traffic in less than two months with ArborSite, compared to the entire year of 2023.

Ready to turn your website into a lead generating machine?

If you’re tired of your website’s low search engine ranking and lack of lead generation, it’s time to talk with the professionals! Schedule a free marketing evaluation with an ArborSite expert to discuss your specific needs.