For over 16 years, Andy’s Lawn & Snow has been Central Minnesota’s go-to provider for lawn care and snow removal services. Yet, as demand grew, their outdated website couldn’t keep up. Andy’s Lawn & Snow turned to ArborSite, a website and digital marketing solution from sister companies Accrisoft and Arborgold, needing a digital upgrade to reach new customers.

Shortly after launch, their new ArborSite platform delivered results beyond expectations: demand surged so much for their lawn mowing service that they quickly reached capacity. Here’s how ArborSite played a key role in Andy’s Lawn & Snow’s transformation, helping them connect with more customers and triple monthly leads.

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Challenge

Andy’s Lawn & Snow had a few roadblocks on their path to growth:

• Reaching Local Customers
• Service Area Confusion
• Outdated Website
• Demand for New Leads

“We are now able to reach a broader customer base. With Google Ads and a new website, we are able to specifically market the services we offer in specific areas.”
– Laura Frey, Customer Service Representative, Andy’s Lawn & Snow

Solution

To tackle these issues, ArborSite offered an easy-to-use website management platform and comprehensive digital marketing strategies that brought rapid results, including:

• New Mobile-Responsive Website
• City-Specific Landing Pages
• SEO-Optimized Content
• Easy-to-Use Website Platform
• Integrated Web Forms
• Cost-Effective Local Service Ads (LSAs)
• Monthly Analytics & Insights

“Our Google and website leads have almost tripled since we made the change. It is very easy to enter a new customer/lead from the website and Google into Arborgold. Tracking generated leads is very easy.” – Laura Frey, Customer Service Representative, Andy’s Lawn & Snow

Results

Since launching ArborSite on February 14, 2024, Andy’s Lawn & Snow has seen outstanding growth:

• Website Traffic: 2,723 organic visitors since the new website launch.
• Organic Leads
  • 454 YTD
  • 111 in just one month
• Local Service Ads (LSA) Performance
  • YTD LSA spend: $4,852.38 resulting in 141 leads at an average cost per lead of $34.41.

Google Business Profile (GBP) Metrics YTD

• 773 clicks to the website
• 396 calls through GBP, approaching last year’s total of 456.

• Exceeded Expectations: Organic website traffic, LSA leads, and GBP metrics are on track to surpass previous years’ performance, all while keeping costs competitive with industry standards.

How ArborSite Adds Value to Andy’s Lawn & Snow

“The assistance in creating the website and also mainly the help provided to me in making updates to the website. I also am able to ask any kind of question pertaining to how Google Ads work and get the answer quickly.” -Laura Frey, Customer Service Representative, Andy’s Lawn & Snow

With the support of ArborSite, Andy’s Lawn & Snow has experienced an impressive transformation. Their refreshed, responsive website, targeted SEO strategy, and city-specific landing pages helped them capture the attention of new customers across Central Minnesota.

The results speak volumes: within months, Andy’s was fully booked for lawn mowing services—a testament to the effectiveness of their new lead generation approach.

Ready to turn your website into a lead-generating machine?

If you’re tired of your website’s low search engine ranking and lack of lead generation, it’s time to talk with the professionals!

Schedule a free marketing evaluation with an ArborSite expert to discuss your specific needs.